Comedian Steve Martin stopped by NPR’s Morning Edition program last week to talk about his latest book The Ten, Make That Nine, Habits Of Very Organized People. Make That Ten., inspired by his Twitter feed. Martin did not join the Twitter universe until 2010, when friend Tom Hanks encouraged him to try tweeting for promotional purposes. “…I thought, well that’s interesting, because I was growing frustrated that when you do a movie or a record, that you have to promote it. I was going on television [and] playing to an audience of 4 million, for example, and maybe only 400 of them were interested in my so-called product. And I thought if I had a Twitter feed and say I had a following of a 100,000, that means 100,000 of them would be interested in my book,” the funny man explained.

“It was logical, but it didn’t turn out to be true. It turned out if I had a Twitter feed of a 100,000, four of them were interested in my book. So, tweeting is really only good for one thing — it’s just good for tweeting … It is rewarding, because it’s just its own reward. It’s sort of like heaven.” Read more…

Fledgling wine label takes a design cue from traditional library cards.

Twitter has entered the wine business with its Fledgling label and proceeds from the sales will benefit Room to Read, a non-profit organization committed to bringing education and literacy to children in need throughout the world. “The Fledgling Initiative embodies two things that are at the core of Twitter’s mission: providing access to information and highlighting the power of open communication to bring about positive change,” announced Twitter co-founders Biz Stone and Evan Williams on the initiative’s website. The label will soon offer limited vintages of 2009 Fledgling Chardonnay and 2009 Fledgling Pinot Noir, created by the winemakers at Crushpad, using grapes from California’s premier vineyards. The wine can be pre-ordered, and the bottles will sell for $20, with $5 going directly to Room to Read. Bottling will begin August 25th.
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When writer Justin Halpern moved back into his parents’ house after the breakup of his relationship, he took what might have been a depressing situation and turned it into a comedic goldmine. In August of last year, Halpern began tweeting the foul-mouthed witticisms spouted by his father, Samuel, on topics as varied as Pringles flavors and raising children. His Twitter feed (shitmydadsays) quickly became a web sensation, now boasts over a million followers, and has recently been turned into a book. Sh*t My Dad Says, which hit stores earlier this month and is now on the New York Times Bestsellers List, expands on the 140-character tweets and includes a few short essays about Halpern’s childhood and his relationship with his father. In a blog post for Powell’s Books, Halpern acknowledges his father’s input and support while writing the book. “Despite his editorializing, reviewing my manuscript with him was a great experience. I was reliving my childhood, and he was reliving that time in our lives, too, except through my eyes.”
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Amazon announced the upcoming release of Kindle (and Kindle DX) Software Update Version 2.5 on their website this week. The updated software will first be released to a small group of Kindle users, with a full launch planned in late May 2010. Among the new features will be the ability to share passages of your favorite books with friends on Facebook and Twitter, and zoom or pan around PDF documents for easier viewing. The highlights of the new features listed on Amazon’s site are as follows:

• Collections: Organize your books and documents into one or more collections.
• PDF Pan and Zoom: Zoom into PDFs and pan around to easily view small print and detailed tables or graphics.
• Password Protection: Password protect your Kindle when you’re not using it.
• More Fonts & Improved Clarity: Enjoy two new larger font sizes and sharper fonts for an even more comfortable reading experience.
• Facebook & Twitter Posts: Share book passages with friends on Facebook and Twitter directly from your Kindle.
• Popular Highlights: See what the Kindle community thinks are the most interesting passages in the books you’re reading.

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