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Twitter + Wine = Literacy

Fledgling wine label takes a design cue from traditional library cards.

Fledgling wine label takes a design cue from traditional library cards.

Twitter has entered the wine business with its Fledgling label and proceeds from the sales will benefit Room to Read, a non-profit organization committed to bringing education and literacy to children in need throughout the world. “The Fledgling Initiative embodies two things that are at the core of Twitter’s mission: providing access to information and highlighting the power of open communication to bring about positive change,” announced Twitter co-founders Biz Stone and Evan Williams on the initiative’s website. The label will soon offer limited vintages of 2009 Fledgling Chardonnay and 2009 Fledgling Pinot Noir, created by the winemakers at Crushpad, using grapes from California’s premier vineyards. The wine can be pre-ordered, and the bottles will sell for $20, with $5 going directly to Room to Read. Bottling will begin August 25th.

“The Fledgling Initiative is bringing together three innovative organizations to support global education. Our success means children’s lives will be changed across Asia and Africa through experiencing their first library and books in their own language,” says Room to Read founder John Wood. The organization began ten years ago, after Wood visited Nepal and saw the lack of educational resources first hand. Intent on helping disadvantaged children, Wood left his position at Microsoft, and recruited an international team to work with rural communities in developing nations to improve the quality and availability of education. Room to Read’s mission is “to transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education.” Since 2000, the organization has helped make education accessible to 10 million children in countries such as Nepal, Vietnam, Sri Lanka and Bangladesh.

You can follow the The Fledgling Initiative (@Fledgling) and Room to Read (@RoomToRead) on Twitter, of course.

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