Comedian Steve Martin stopped by NPR’s Morning Edition program last week to talk about his latest book The Ten, Make That Nine, Habits Of Very Organized People. Make That Ten., inspired by his Twitter feed. Martin did not join the Twitter universe until 2010, when friend Tom Hanks encouraged him to try tweeting for promotional purposes. “…I thought, well that’s interesting, because I was growing frustrated that when you do a movie or a record, that you have to promote it. I was going on television [and] playing to an audience of 4 million, for example, and maybe only 400 of them were interested in my so-called product. And I thought if I had a Twitter feed and say I had a following of a 100,000, that means 100,000 of them would be interested in my book,” the funny man explained.

“It was logical, but it didn’t turn out to be true. It turned out if I had a Twitter feed of a 100,000, four of them were interested in my book. So, tweeting is really only good for one thing — it’s just good for tweeting … It is rewarding, because it’s just its own reward. It’s sort of like heaven.” Read more…