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Twitter + Wine = Literacy

August 6th, 2010 No comments
Fledgling wine label takes a design cue from traditional library cards.

Fledgling wine label takes a design cue from traditional library cards.

Twitter has entered the wine business with its Fledgling label and proceeds from the sales will benefit Room to Read, a non-profit organization committed to bringing education and literacy to children in need throughout the world. “The Fledgling Initiative embodies two things that are at the core of Twitter’s mission: providing access to information and highlighting the power of open communication to bring about positive change,” announced Twitter co-founders Biz Stone and Evan Williams on the initiative’s website. The label will soon offer limited vintages of 2009 Fledgling Chardonnay and 2009 Fledgling Pinot Noir, created by the winemakers at Crushpad, using grapes from California’s premier vineyards. The wine can be pre-ordered, and the bottles will sell for $20, with $5 going directly to Room to Read. Bottling will begin August 25th.
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