This month, McDonald’s restaurants may earn the unlikely title of UK’s biggest children’s book seller, as it begins a promotion that includes one of Michael Morpurgo’s Mudpuddle Farm books with every Happy Meal. Partnering with Harper Collins publishing house, the fast food chain is set to give out 9 million books over the next four weeks. As reported in The Telegraph, last year, children’s book sales in the UK averaged about 1.16 million a week, or 6.4 million in a four week stretch. McDonald’s is poised to distribute a much higher volume of books. Read more…