"Wimpy Kid" creator Jeff Kinney launches new content on Poptropica.com, where he serves as creative director.

The Wimpy Kid series has become a media blockbuster, spawning five bestselling books, a Diary of a Wimpy Kid movie released in 2010 and a second movie Diary of a Wimpy Kid 2: Rodrick Rules scheduled to hit theaters on March 25. Yet, through all this success, Wimpy Kid creator Jeff Kinney has maintained a low-key life. He even kept his day job. Though, Kinney isn’t exactly stuck in cubicle-ville, his day job is pretty cool. He currently works as the executive producer and creative director for Poptropica.com, a high-traffic website geared toward pre-teens, where they can learn, play games and explore virtual islands. On March 14, Kinney will introduce Wimpy Kid content to the site with the launch of a new Wimpy Wonderland island. “It’s the other great love of my life,” the author tells AP. “It’s very difficult to walk away from an audience of 10 million kids a month. To know that you can make a positive impact on what they’re learning and what they’re experiencing online is sort of addictive.” Read more…