Apple fanatics around the world are hotly anticipating the arrival of Steve Jobs (Simon & Schuster, 656pgs) the biography by Walter Isaacson, which hits shelves on Monday October 24. Isaacson, a high-profile biographer, was granted Jobs’ full cooperation with the book and was allowed exclusive access to the highly private entrepreneur. The pair met for dozens of interviews, the last taking place a few short weeks before the creative visionary’s passing on October 5. In an interview with the Associated Press, Isaacson provides an early glimpse into Jobs’ private life. Their conversations touched on many subjects, including the impetus for the Apple name, which Jobs came up with after visiting an apple orchard during his experimentation with a fruitarian diet. He felt the name was “fun, spirited and not intimidating.” Read more…