By Simon Mainwaring
Palgrave Macmillan | 256pgs
Release Date: June 7, 2011

Summary:
Simon Mainwaring, a branding and social media expert who has worked with the world’s most influential corporations, proposes a new business paradigm in We First: How Brands and Consumers Use Social Media to Build a Better World. He envisions a world where companies leverage social media not only for profit, but for the improvement of the community as well. Mainwaring contends the “Me First” corporate greed mentality is unsustainable and harmful to society. Instead, the book offers an alternative to corporations and consumers, where decisions in the production and purchase of goods are made for the benefit of greater good. The idea of “contributory consumption” is introduced, where each commercial interaction contributes to the betterment of the environment, and the world at large. Case studies from global giants such as Pepsi, Toyota and Nike are used to show how new strategies can achieve success. Read more…