Library Fun Facts Arriving at Your Breakfast Table
The American Library Association (ALA) and Safeway Inc. have teamed up to bring information about libraries to households nationwide. The partners have planned a campaign of five Safeway-brand cereal boxes with back panels detailing interesting facts about libraries and librarians. The first two boxes were released in October, and the remaining boxes will be released in a staggered schedule over the next few months. Honey Nut Toasted Oats and Toasted Oats boxes featuring the library panels are in stores now, and are available in Safeway’s 1,500 locations nationwide. This partnership provides a great platform for the ALA to emphasize the relevancy and importance of libraries, even in today’s digital age. “The cereal boxes will bring information about some of the exciting ways to enjoy libraries – and about the value of libraries – straight into people’s homes,” said ALA Executive Director Keith Michael Fiels.