The American Library Association (ALA) and Safeway Inc. have teamed up to bring information about libraries to households nationwide. The partners have planned a campaign of five Safeway-brand cereal boxes with back panels detailing interesting facts about libraries and librarians. The first two boxes were released in October, and the remaining boxes will be released in a staggered schedule over the next few months. Honey Nut Toasted Oats and Toasted Oats boxes featuring the library panels are in stores now, and are available in Safeway’s 1,500 locations nationwide. This partnership provides a great platform for the ALA to emphasize the relevancy and importance of libraries, even in today’s digital age. “The cereal boxes will bring information about some of the exciting ways to enjoy libraries – and about the value of libraries – straight into people’s homes,” said ALA Executive Director Keith Michael Fiels.

Each back panel focuses on a different aspect of libraries:

• Get rich @ your library details the free resources available and the money saving advantages of utilizing them
• Learn for a lifetime @ your library discuses the ways that public libraries assist in learning throughout life
• Great mysteries answered @ your library lists fun, obscure facts about public and academic libraries
• Discover the world @ your library shows how a library card can be a gateway to new cultures and foreign places
• Discover your family tree @ your library explains how local libraries are a great resource for researching family history

View all five cereal box panels