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The Evolution of a Book Cover Concept

March 16th, 2011 No comments

Seasoned art director Charlotte Strick struggled to find right visual balance when designing "Poser" book cover.

In an article for The Atlantic, Charlotte Strick, a seasoned art director for publishing house Farrar, Straus and Giroux, discusses the evolution of a book cover design from initial ideas to final concept. During her 11 years working for the publisher, the designer has grown adept at taking general or amorphous direction from editors and creating innovative solutions. But when she was tasked with designing the jacket for Claire Dederer’s book Poser: My Life in Twenty-Three Yoga Poses, she faced a unique challenge. Strick’s personal interest in yoga fuel her excitement about the project, but her initial idea of photographing propped up silhouettes of people in yoga poses spelling out P-O-S-E-R did not turn out as anticipated. “In my mind’s eye the concept looked brilliant, but in reality it was all too fussy and totally unreadable. What was clear early on was that the photographs of the posing women were too literal and that illustration would not only add a playfulness (in keeping with the author’s tone) but also allow for increased (if not somewhat superhuman) flexibility in the letterforms,” she writes. Read more…

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