Before there was Don Draper and Mad Men, real-life ad man Jerry Della Femina was living it up on Madison Avenue. Della Femina’s 1970 memoir From Those Wonderful Folks Who Gave You Pearl Harbor (Simon & Schuster, 288pgs), one of the sources of inspiration for the hit television show, was reissued this month. The book, named after a tongue-in-cheek slogan rejected by Panasonic, exposes the true hijinks and excesses of advertising’s heyday. In an interview with NPR, Della Femina discusses his time as an ad executive. “Advertising was fun,” he explains. “I wrote that it was the most fun you could have with your clothes on — and we’ll never see it again.” Comparing the antics of the characters on Mad Men with his real life experiences, he claims the show has toned down the debauchery on Madison Avenue. “Obviously it was not politically correct, but everyone took part in it and we were just enjoying doing what we were doing,” he admits. “We thought the fun would never end.”
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